The house
- House
- AREY
- Focus
- Face care and makeup for Gen Z
- Platform
- Consumer Beauty
- Stage
- In development
Accessible face-care heroes and fast-moving makeup capsules, informed by consumer insight and shade testing.
Who it is for
Gen Z beauty customers who want effective face care and expressive makeup with a playful tone.
What sets it apart
A cheeky voice, problem-first face care, shareable design, inclusive shades and light, high-velocity assortments.
This house is in development. Details, claims and availability will be confirmed when it launches.
What it is built around
Within the house.
Face care
Cleansers and problem-first skincare.
Sun care
Daily SPF designed to wear easily.
Makeup
Lip oils, blush and tints in inclusive shades.
Limited drops
Playful capsules released in small runs.
Enquiries
Talk to AREY.
Tell us what you are looking for and we will route it to the right team.