The house
- House
- Lovie
- Focus
- The Love Co. mascot and owned IP
- Platform
- Brand IP & Licensing
- Stage
- In development
A character and retail-experience layer for The Love Co.: storytelling, gifting and selective collaborations, with Lovie remaining a Love Co.-owned character universe.
Who it is for
Fans of The Love Co., gift recipients, collectors and collaboration partners.
What sets it apart
A recognisable visual language, emotional association and recurring appearance across experiences.
This house is in development. Details, claims and availability will be confirmed when it launches.
What it is built around
Within the house.
Storytelling
A character who gives The Love Co. a warm, human voice.
Packaging appearances
Lovie appearing across packaging and campaigns.
Gifting
Gift-with-purchase and gifting moments.
Collaborations
Selective licensed collaborations.
Enquiries
Talk to Lovie.
Tell us what you are looking for and we will route it to the right team.